SEO trends come and go, so it’s important to stay on top of the latest changes.

As an agency owner, you know that SEO is constantly changing and evolving. There are constantly new things to learn about SEO and how it can help your business grow. You may think that this means you need to be an expert in every single thing related to SEO or hire someone who is. But if you want the best for your clients, hiring a team of experts isn't necessary—all you need is a general understanding of what's happening in the industry right now so that you can understand how best to apply these changes into your company's strategy moving forward!

• Voice Search
• FAQs and How-To content
• Content is King
• Link Building

As many of you know, Google has been pushing their Knowledge Card format quite a bit in recent years. This is a new type of SERP that shows up in the top results and provides answers to very specific questions. These cards are much more like an article than traditional results, including things like images and video. Because they’re so rich, we see high click through rates on these cards compared to other types of content on the SERP (like basic text).

Using FAQs for customer service: Many people have asked us if they should create a knowledge base or if they should just create FAQs instead? If you think about it logically, why wouldn’t you want both? There are some cases where one may be better than another but they both have their place in your digital marketing strategy.

Content is king. Or at least it’s the prince who will one day become king. This isn’t a new concept in digital marketing, but it’s important to keep in mind as you think about how best to grow your agency or business. As soon as you have a website up and running, creating content should be one of your top priorities.

One way to think about content is that it should be:

• Relevant – It must relate to what people are searching for on Google and other search engines so that they can find it easily when they search for solutions related to the problem that needs solving (i.e., educating them about what needs doing).
• High quality – The quality has to be high enough that people who come across this piece of content will want (and feel compelled) to share it with others in their network who may need help solving similar problems or challenges themselves.

Voice search is a new way of searching. You don’t have to type. Instead, you just talk into your phone or smart speaker and say what you want to find. For example:

• “What is the best restaurant near me?”
• “How many calories are in a cheeseburger?”

And the list goes on! Voice search can be especially useful for people who are busy or have disabilities that make typing difficult. It might also be helpful when you’re trying to do something else (like driving) while searching online. This means that marketers need to start paying attention if they want their content showing up in these results as well as text-based ones!

Link building is an important part of SEO and it's not going away anytime soon. However, the way in which you do it has changed and will continue to change with time. So what does that mean for your agency?

Link building will be more transparent.

Incorporating transparency into your link-building strategy is one of the biggest trends coming down the pipeline in 2023. How we perceive links has changed dramatically over the years, and Google has made a number of updates aimed at improving its search algorithm based on this new perception by users (and also because they want users to see what they want them to see).