The title tag is the first thing you need to take a look at (It's the clickable headline that appears in the search results). There tends to be the advice of having the keyword at the beginning of the title, however, what we found is to just keep it natural and intriguing for people to click. If you try to force keywords to the beginning you'll be limiting yourself and potentially hurting your click-through rates. As long as the topic of the article is clearly mentioned while capturing attention, you should be on the right track.

The next step to fix is the description under the title tag. Just like the title tag, make sure to make this description intriguing because this will directly affect your click-through rates. As a general rule of thumb focus on expanding on the title and give the target users a reason to why they should click. 

Now we can start optimising your on-page content. Search engine crawlers see your page within a HTML structure, so you need to follow the header tag hierarchy in your content. Use proper H1-6 tags to structure your content. The H1 tag should be used once at the top of the page. Use H2 and H3 tags to break up the content into sections, making it easier to read and understand.

Keep in mind the H1 tag is the most important line of the page, so make sure to include the keyword and explain the topic of your page.

Above all, content is king when it comes to on-page SEO. Make sure your content is high-quality, relevant, and is actually informative for the target users. Don't worry about optimising the text, especially keyword stuffing (you could end up with a penalty from search engines). Instead, keep it natural and focus on giving value to your readers, let the keywords flow in automatically as they do.

Images is something you don't want to overlook in your SEO strategy. Use descriptive file names and alt tags to describe the content of the image for the search engine crawlers. If your images have big file sizes, it'll take longer to load so you'll end up with really low pae load up times, which is terrible for your SEO. You can fix this right away with tools like TinyPng or Compressor.io to shrink your images down while retaining picture quality.

Use internal linking to help users navigate your website and give crawlers a better idea of your content structure. The way you can do this is by grouping pages that are similar, like for example, a section of content on 'how tos' and another on recipes (Make sure to link to relevant pages using descriptive anchor texts).